Âm nhạc luôn là một món ăn tinh thần không thể thiếu đối với hầu hết mọi người. Đây là một chủ đề vô cùng quen thuộc và gần gũi với chúng ta. Nhưng đôi khi nói về chủ đề đó, chúng ta thường bị bí ý tưởng hoặc gặp phải những câu hỏi khó từ examiner. Vậy bài học hôm nay BEC sẽ giúp các bạn phát triển ý tưởng của mình một cách tốt hơn nhé.
1. Why do you think that some local singers or musicians aren’t as successful as some from other countries?
Well, there might be several reasons, for example, not all singers or musicians are interested in creating commercial music and that’s the main kind that the music industry promotes because there’s a lot of money involved.
Then there’s the issue of language, English is the main language of the most successful and most promoted popular music and English speaking countries such as the USA and the UK in particular have a long history of creating and exporting music all over the world and the music industry has grown up based on this.
So although there may be some local singers and musicians who are excellent musically and extremely popular in their own country – they never become famous worldwide either because their music doesn’t have a universal appeal or their songs are not in English.
2. Do you think that the language of the song matters? Why do you think that?
Yes, maybe it shouldn’t but it does seem to matter in terms of the amount of commercial success that the artist enjoys. For example, take Shakira, who was tremendously popular in her own country and the rest of Latin America, but became even more famous and sold more songs when she began to sing in English.
She appealed to more people than when she used to sing in Spanish only. The English speaking market for songs is the biggest globally so it makes sense that if you want to sell as many songs as possible worldwide – you sing in English.
But some artists don’t want to and that’s okay too. The music industry is a business and there’s a lot of marketing involved apart from just creating music because it’s your passion.
3. Do you think the Internet has affected the music industry? In what ways?
For sure, having music available online through various different platforms has made it easier than ever before for people to discover many more singers and artists and that’s good for them and their fans. It’s also changed the way that people consume music. In the past you had to buy a CD bit now you can download a song or music to your phone to other device and it’s so much easier.
Another way it has changed the music industry is that artists can be discovered without the music industry being involved, as they used to be the ones who would scout out new talent. Now, through media like YouTube, talented musicians can get exposure without the need to have an agent or a manger – that’s what happened with Justin Bieber; he had millions of fans on the internet before he actually signed a contract with a music company.
4. Do you think there will be further changes in the music industry in the future?
Yes, I think that more and more popular music will be produced by the same people and companies and sold to young music consumers. This is already happening and will only become more common in the future.
Technology has now replaced a lot of the talent which was associated with creating music. Most pop songs today are created by a computer algorithm which creates a song in such a manner that it is instantly likeable and memorable, because it contains certain key elements which all popular songs contain, and then an artist is selected to sing it, or present it.
This is one of the reasons why so many pop songs sound very familiar, it’s because many of them have been created using the same formula.
5. Do you think the music young people listen to in your country is becoming more globalized? Why/Why not?
Definitely, thanks to the internet more and more young people are sharing the same culture across the world. Nowadays, you can be living anywhere and listening to the same songs and music and watching the same movies and TV shows as another person on the other side of the planet.
In the past, that wasn’t possible; culture, and music was much more localized, but technology now allows the same culture to be shared across the globe and this is one of the aims of big business, to distribute their products on a global scale, in a global market, through the creation of global culture – it’s better business for them.
Chúc các bạn có những giờ học thú vị cùng BEC team nhé.